Every business wants to be on the top of search results for some specific keywords related to industry niche or products (services). People use search engines to gather more information about terms they are interested in, and your goal is to show your business as a trustworthy source where they can find the information they need. In this article, we will show you sustainable strategies for boosting organic search rankings.
Identify the most relevant keywords for your niche
Keyword research is one of the ongoing processes that happen before every successful SEO campaign, regardless of the industry. Hiring an SEO agency is usually the best way to go. However, if you want to do it on your own and find related keywords to your industry, use some of the free SEO tools and spend some time working on it. In the beginning, find the essential keywords related to your niche, and then try to go for more specific terms. Keyword research is essential for understanding how many times people search for each of these terms and also, to know how much traffic each keyword brings to your site.
High-quality and creative content
Content is the fundament of your website, and it affects rankings, as well as people’s attention. The quality of your content and creativity is crucial for a fruitful SEO campaign. Both users and Google want to see high-quality content, and it is the primary thing that defines your ranking for a particular number of keywords. If your content is not original and engaging, you won’t be able to rank very high.
Nowadays, Google knows how much time your visitors spent browsing your website. Therefore, it is essential to know your audience and provide creative content that your visitors will like. Research and analyze what type of content your visitors like the most and focus on creating more posts, articles, and pages based on their interests.
Link building – the most popular off-page method
Link building is a popular SEO area that businesses should not underestimate. However, there is one starting mistake that people make quite often. They believe that they need a lot of external links to their site. Although it is not necessarily bad, those links have to be authoritative. Otherwise, they might harm your rankings. Therefore, quality is more important than quantity.
Creating a thriving network of links requires a lot of work, and usually, it is best to contact an SEO agency to help you with your marketing goals. Certain pros offer a comprehensive range of services, including content creation, link building, inbound marketing and Google Ads management.
Fast (mobile) loading time
The loading speed of your pages, especially on mobile devices, is one of the crucial ranking factors. Nowadays, mobile traffic is the leader of entire internet traffic, and such a trend will continue to rise. Hence, fast mobile loading time is a must. Even the page with the most exciting content won’t be able to rank adequately if the website is super slow.
Besides image optimization, there are two more ways to improve the loading speed of your website. First, avoid using too many energy-intensive WordPress plug-ins. Keep only those very necessary for your business operations. And second, use the browser caching to maintain the fast loading speed. It is an option that you can use whenever you want.
Track your performance
Tracking your marketing campaigns and monitoring keyword rankings is crucial to understand whether your SEO efforts are paying off or not. There are useful SEO tools you can use to track your performance, and some of them are free, as we mentioned. Once you dive deeper into the analytics, you will see what traffic sources produce the most conversions. This data can help you identify even more specific keywords and also which keywords don’t do much work.
Keyword research, content marketing, and link building are areas where you have to work on continually, even when you reach the top of the search rankings. Some business owners and managers think that they can slow down these efforts once they reach the top. Easing up on your SEO strategy will see competitors taking over your position. Hence, if you are not continually improving your search engine optimization effort, you will lose ranking, for sure.