Do you feel that generic content creation is impeding the progress of your business? Let’s start developing and promoting the content that sells.
Content is king – an omnipresent mantra that might seem like a platitude to some, but that’s the way things are and will be in the content creation and distribution realm. The meteoric rise of digital marketing has made the creation of relevant content one of the most powerful tools for spreading your influence across various online channels. What this actually means is that you consistently need to have content that is original, well-researched, thoroughly informative and properly optimized for search engines. An effective content strategy goes beyond content creation – if you want to your blog posts, press releases, white papers, etc. to have a wide reach online, you must know the proper ways to distribute them.
THE PILLARS OF EFFECTIVE CONTENT STRATEGY
Constantly providing interesting content is difficult enough in and of itself, even more so if you are burdened with other site management activities. The things get even more complex when you know that creating and executing a rock-solid content strategy goes much further than simply having some good content on your web pages and publishing a new post on your blog every now and then. For a content marketing strategy to yield the desired results, it has to offer a comprehensive range of services including:
- Extensive research of relevant industry developments
- Analysis of target demographics
- Serious competitor analysis
- Editorial schedule planning
- Content creation
When all these steps are integrated in a comprehensive strategy, you will have relevant high-quality content in forms that are most appropriate for online distribution. For this reason, a productive content strategy fundamentally relies on two main features:
CONTENT CONSULTING: THE WAY WE DO IT
Once we at SPREAD THE WORD SOLUTIONS have come up with a good idea about what your audience would find useful and interesting, we develop relevant content that is not only captivating and informative but also ideally optimized for search engines. This means that you won’t have to obsess about technical issues as keyword density or the frequency of creating new pieces of content.
As our content marketing services are fully compatible with our SEO services, we can also develop content for promoting your business on relevant websites other than yours – content that is relevant to your line of work and custom tailored for the website on which it will be published. We can develop sound long-term plans for both onsite and offsite content, and come up with thoroughly analyzed and meticulously prepared content with the optimal publishing dynamics.
CONTACT US to launch your content marketing strategy into orbit.