Author: Jennifer Hahn Masterson

How to Use LinkedIn as a Powerful Marketing Tool

If you think that LinkedIn is simply a social network for business professionals, think again. With the number of users exceeding 650 million globally, it is a market in its own right, and the company…

Sustainable Strategies for Boosting Organic Search Rankings

Every business wants to be on the top of search results for some specific keywords related to industry niche or products (services). People use search engines to gather more information about terms they are interested…

Outside-the-Box Strategies for Attracting Clients to a Language School

As an owner of a language school, you might struggle with attracting more clients. To overcome such a problem, you have to think outside the box. Or, in other words, to think about something that…

KPIs to Track for Improved Real Estate Marketing

Building your real estate client base and raising awareness are the two primary goals of real estate marketing. But you can’t be sure that your marketing campaign is successful unless you track relevant KPIs. In…

Digital Marketing Trends that are Going to Be Big in 2020

Every business niche requires different digital marketing tactics and methods. Each strategy should be tested multiple times in order to be sure that it’s useful. But, even though predicting the future is tough, there are…